Course Description
The ability to plan and execute good quality communications
in the workplace is one of the key attributes of the modern
manager and leader.
Developing this competency is vital
to managerial skills enhancement given that effective
communication is essential to the current and future success
of any organization. However, because we are now operating
in a tech-heavy, time-poor environment, not only do leaders
need to be understand – they need to be understood – and
quickly.
Real communication is about first understanding self and
then about knowing, with certainty, how other people differ
from you and how your message comes across to them. This
PEAKWARE ACADEMY online training seminar entitled, The Art
of Advanced Communication will focus on these elements as
the essential basics of communication and then build on
several key related skills. This training seminar will also
focus on the necessity of developing both personal skill and
the right attitude for effective communication.
After successfully completing this course, you will be able
to undertake meaningful SWOT analyses with a thorough
understanding of the dynamic environment in which
organisations operate strategise on the basis of results of
micro and macroenvironmental analysis identify and optimise
value-adding activities in an organisation’s operating
system deploy different approaches for motivation and
leadership so as to generate better staff performance
develop a business model, and effectively manage primary and
secondary activities of an organisation.
Who Should Attend?
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Human Resources Managers
- Admin Managers
- Senior Managers
- Directors
- Admin Officers
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Others who perform related
functions
Education introduction
What is Business Management Technology
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What is your understanding of business Management
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How are these skills different from Marketing
How to assess current conditions for the Organisation
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Tools to evaluate the current state of the
organisation
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Understanding how to conduct client analysis
Compiling a GAP Analysis
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Understanding how to do relevant research in order to
understand the current environment that the
organisation finds itself in.
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Identifying the opportunities that exist internally
and externally to allow the organisation to grow and
meet business objectives.
Organic vs acquisition strategies
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Learning how to grow your current client base
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Strategies to follow in order to get more revenue from
your existing clients
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Understanding the process of bringing in a new client
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Strategies to implement in order to identify
prospects.
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Implementing strategies to convert prospects into
paying clients.
Client retention strategies
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Cultivating a client centric culture within the
organisation
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Committing to minimum service levels as an
organisation
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Implementing strategies to ensure client are engaged
Client Relationship Development
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What is Client Relationship Management?
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Practical ways of implementing at CRM
Individual profile development
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Defining your personal brand
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Tools to implement in order to raise your personal
profile
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Tools to implement in order to raise your personal
profile
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The importance of networking
Leveraging social media for business development efforts
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The evolution of Social Media
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Social media as a business imperative
Which platforms to use for promoting your organisation
Importance of content development and PR activities
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Content is King
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Engaging journalists and building relationships
Stumbling blocks to Business Development
Support initiatives from the Marketing Department
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How can Marketing support your efforts
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Acquiring intelligence and channeled findings into the
organisation
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Soft touches.