Course Description
A stakeholder is a person, group or organization that has an
interest in an organization, because they are affected by
its operations or can affect Its operations. Stakeholders
have an impact on every organization, public or private
sector – some are internal, others are external, but the
higher priority stakeholders must be engaged, their
expectations understood, and strategies developed, planned
and implemented to recognize and address their concerns. All
groups of stakeholders must be recognized and treated
equitably, as part of good governance. Stakeholder
management involves both hard and soft skills, with some
understanding of human nature, culture and communications
added, finished off with the ability to influence and
negotiate with integrity.
A stakeholder is a person, group or organization that has an
interest in an organization, because they are affected by
its operations or can affect Its operations. Stakeholders
have an impact on every organization, public or private
sector – some are internal, others are external, but the
higher priority stakeholders must be engaged, their
expectations understood, and strategies developed, planned
and implemented to recognize and address their concerns. All
groups of stakeholders must be recognized and treated
equitably, as part of good governance. Stakeholder
management involves both hard and soft skills, with some
understanding of human nature, culture and communications
added, finished off with the ability to influence and
negotiate with integrity.
This training course will highlight:
- The first principles of managing stakeholders
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The stakeholder management process and typical plans/documents
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Developing communication strategies and plans for successful engagement
- he key interpersonal skills and an introduction to personality and behavior and their relevance to managing stakeholders
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The importance of being able to understand the national, regional, corporate and business unit cultures that influence your stakeholders’ behaviors
Who Should Attend?
This training course is suitable to a wide range of professionals but will especially benefit:
- Executives and managers
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Junior managers and supervisors
-
Professional managers and staff, including HR and finance
- Anyone who needs to understand Stakeholders and stakeholder engagement
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People involved in transformation initiatives
- Program, project and PMO personnel
Education introduction
Day One: First Principles, Identifying and Defining Stakeholder Audiences
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Overview of stakeholder engagement and management
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The stakeholder engagement process and key documents
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Identifying stakeholders
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Producing the stakeholder register
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Creating and analyzing stakeholder profiles
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Assessing interests, positive and negative
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Analyzing the gap between current stakeholder and required perceptions
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Selecting a suitable stakeholder management strategy
Day Two: Planning Stakeholder Communications and Measuring Effectiveness
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Planning stakeholder engagement communications
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Identifying and delivering the key messages
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Creating stakeholder communications
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Planning and managing stakeholder meetings
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Dealing with stakeholder objections
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Escalating stakeholder issues for resolution by senior management
Day Three: Interpersonal Skills in Stakeholder Management
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Empathy and how it can assist in managing stakeholder relationships
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Trust – the foundation of on which relationships are built
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Influencing, persuading and manipulating – why they are different and the impact they have
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Personality factors affecting stakeholder management (including feedback on a personality type questionnaire, to be taken in class)
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Behaviors, their relationship to personality and how to read them
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Influencing without authority – how to do it
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Emotional intelligence, what it involves and benefits
Day Four: Negotiating for Success
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The negotiating environment and backdrop
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Reservation points, zones of potential agreement and best alternatives to a negotiated agreement
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Differences between ‘soft’ and ‘hard’ negotiation techniques and why they are important
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Principled negotiation, hardball tactics and important choices
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Negotiation protocols and processes
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Negotiation tools and techniques
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Managing a negotiation
Day Five: How Culture Affects Stakeholder Engagement and Management
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What do we mean by culture?
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National culture
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Regional culture
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Organizational culture
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Business unit or division culture
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Communicating to different cultures
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Negotiating with different cultures
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Review of course/presentation of certificates